As long as the internal links are relevant and provide a good UX to the reader, you don’t have to worry about the numbers. Although not all of the factors mentioned in this guide are ranking factors, all of them correlate with higher rankings. It means that sites ranking high usually have very good results in these areas of SEO Anomaly on-page optimization. As computer vision models advance, search engines will better understand and surface relevant images and videos. Make sure these are clear, keyword optimized, and click-worthy to entice visitors to your site. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable.
- Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy.
- Find out what’s working for them and use that intel to boost your own strategy.
- The EXIF data provides search engines with additional context and relevant information about your image.
When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL.
You’re on a good path!
If you have a small business, acquiring that qualified traffic is key to growing brand awareness, conversions, and sales. The URL is a minor ranking signal, but you cannot expect to rank on the basis of the words in your domain/page names alone (see Google EMD update). When naming your pages or selecting a domain name, have your audience in mind first. How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites.
Ways to Optimize for Zero-Click Searches
So, on page seo optimization factors are linked with the elements of your website. Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement. Heatmap tools like Hotjar or Crazy Egg can visually demonstrate how users navigate your pages, helping you optimize for better engagement.
Then, evaluate how well these keywords are integrated into your page titles, headings, and content. Content quality refers to providing valuable, unique, and engaging content. User experience includes factors like page load speed, mobile-friendliness, and easy navigation. On the other hand, if it does not engage with your audience then Google will assume it’s low quality or not what users for a given search want to see. They will reduce the ranking of that page over time if it is not fixed.
But if you still want to use AI content, you need to ensure it’s not detectable. Our own AI content detection case study proved that AI-written content is easily detectable by publicly available tools. E.E.A.T has become an essential part of SEO today – especially in the age of AI content.
H1 tags are important, but they’re not the most important element on a website or in a piece of content. In 2015, Google introduced Rankbrain, an element of Google’s core algorithm that uses machine learning to match search queries to relevant results. By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent.
Don’t incorporate them too often, as it will lead to keyword stuffing. Keyword stuffing negatively impacts your site and hurts your ranking, so only use keywords where they fit and flow naturally. On the other hand, a keyword like “chocolate cake recipe” is clearer. You know someone’s looking for a chocolate cake recipe — the search intent is evident.
And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly. But they can harm your website’s overall SEO and Google performance eventually if not addressed properly.