However, not all backlinks are created equal—focus on earning quality backlinks from reputable sites. Google Reviews are particularly important since they appear in search engine results and Google Maps. A business with many positive reviews is more likely to receive clicks and create engagement. Your meta description should be optimized with local keywords to attract more local consumers and improve your search engine results.
Submitting your website to reputable online directories is a simple yet powerful way to build quality backlinks and improve Google ranking. Look for directories relevant to your industry and ensure they have a good reputation before submitting your site. This can help increase your website’s visibility and attract more organic traffic, ultimately boosting its search ranking. Image alt tag optimization is an often overlooked aspect of SEO that can significantly impact your website’s ranking on Google.
However, some subjects, like buyer’s guides, top lists, and sometimes definitions and explanations indeed require longer pages and posts. According to Backlinko, long-form content gets 77.2% more links than short articles, making it great to get backlinks. Unlike Ahrefs, these tools update your ranking info daily and even inform you by email about changes. A higher ranking means you’re doing something well and vice versa.
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Generally speaking, long-form content is usually more than 3,000 words but no definition would perfectly describe it. Our experience shows that blog posts with over 3,000 words indeed do better as long as they’re written sensically and without SEO Anomaly fluff. Long-form content is better for obtaining backlinks and including internal links than short-form content. Now, long-form content won’t be suitable for every situation, especially when the topic is simple and doesn’t require thousands of words to explain it.
Optimizing for these queries can greatly impact a business’s online visibility. Recognizing these different types of search intent allows businesses to tailor their content effectively. Manual work slows you down, especially when trying to target crucial bottom-of-funnel and location-specific pages. To bring fast results, you need practical, scalable strategies that work without wasting hours on repetitive tasks. SEO is a long-term strategy, and results can take weeks to months depending on your website’s authority, competition, and the effectiveness of your efforts. Small improvements, like optimizing on-page SEO or fixing technical issues, can yield quicker results, but major gains often require consistent effort over time.
SEO vs. Google SEO
For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger.
- The next step will be creating a unique SEO strategy for your business.
- While this problem is different from issues in the past, our goal remains the same—to provide people with access to relevant information from the most reliable sources available.
- So get ready to climb the search engine result page (SERPs) and understand how to improve a website’s Google ranking.
- Businesses can improve their visibility on Google Maps by doing all these things together.
- After claiming, make sure you fill out every section to maximize your visibility.
It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. IONOS rankingCoach helps you improve your website ranking for a fraction of the cost. Once you’ve got your website running quickly, check and see if you have any technical SEO issues to resolve. Broken links, URL canonization issues, indexing errors and more can all affect your SEO ranking, so it pays to stay on top of the technical side of things.