22 Best SEO Tools in 2025: Free & Paid Options

While there’s no free trial, Ahrefs does provide a free Webmaster Tools package with limited functionality for site owners. Like other best SEO tools for agencies, Ahrefs offers paid add-ons such as Report Builder, Project Boosts, and Content Kit. We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank.

seo tools

It also identifies problems and suggests changes you can implement to improve the page’s speed. BROWSEO is an SEO browser for reviewing your website in a limited format to analyze its UX, content, and SEO. Once you SEO Anomaly input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors. Note that Google Trends isn’t where you’ll get granular data. The goal of marketing is to generate traffic and qualified leads via the company’s website.

seo tools

It helps me find profitable SEO keywords that are likely converting searchers into customers. Finally, calculate the true annual cost rather than focusing only on monthly fees. Some tools with higher monthly prices offer substantial annual discounts or lifetime purchase options that provide better long-term value. A $30/month tool might actually cost less over two years than a $20/month tool without an annual discount option. Ubersuggest provides a complete set of SEO tools at a fraction of what enterprise platforms charge. Its standout feature is the lifetime purchase option, which eliminates ongoing subscription costs entirely.

seo tools

SEO Site Checkup

  • Although they offer paid plans, the free version is powerful enough to scan several pages a day—handy if you’re managing multiple small projects.
  • You might assume that there won’t be many options for SEO tools since they are free, and you’ll only be able to select from a restricted number of SEO tools.
  • The free plan allows up to 50 keyword queries per month, while paid plans start at just $5.99/month, unlocking more search data, trend tracking, and deeper listing analysis.
  • You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum.
  • Keywords Everywhere takes a different approach to pricing with its credit-based system.

You simply chat with it, explain what you need, and refine your ideas through dialogue. The next part of it is that the more you use it, the better it gets at matching your tone and voice. And if you need to add some keywords, you can just tell it which ones to include, and it’ll weave them naturally into your content.

Best SEO tool for Programmatic SEO: Byword and Landingi

seo tools

Their fees are affordable, and they have a growing suite of innovative AI features to help your business grow. There isn’t a bigger name in the local SEO software world than BrightLocal, and their tool suite is proven to stand the test of time. SearchAtlas brings a very unique AI-powered tool suite to the market. It offers great value for money for users who want AI to take care of most of their on-page and technical optimisations. OTTO is trained to understand your content and the search intent of the target keyword.

seo tools

Demand for Data Scientists in Bangalore and I…

seo tools

The platform offers a freemium model, with a free version that gives access to basic features and paid plans starting at $139.95/month. While it’s an investment, the depth of insights and breadth of tools make it one of the top choices for businesses that want a serious, long-term SEO strategy. BrightLocal is the best SEO tool for local SEO because it’s built specifically to help businesses improve their visibility in local search results. It brings together all the tools needed to manage local listings, monitor online reviews, audit citations, and track rankings for location-specific keywords. Keyword Surfer is a free tool by content optimizer SurferSEO. It’s another Google Chrome extension that provides SEO metrics right inside your Google search.